Category Archives: Endorsement

Manila Hails Lucy Hale

Last February 11 at the SMX Convention Center at the Mall of Asia grounds., Manila welcomes Lucy Hale as the brand’s newest American celebrity endorser of Bench. As the actress Lucy Hale is known for her roles as Becca Sommers in Bionic Woman, Rose Baker in Privileged, Sherrie in the horror film Scream 4, and her latest as Aria Montgomery on the hit ABC family series Pretty Little Liars. Lucy Hale has already filled her CV with a string of acting roles but other than that, the actress can also sing, as seen on the search show American Juniors. Continue reading

Paul Soriano Endorses Sony

Sony held various events to celebrate Photoworld Asia 2012 which included a photography seminar with Alpha brand ambassador Paul Soriano entitled, “My Sony Alpha 77 Experience,” a photo-exhibition of the winning entries from the recently concluded “Go Wide: Sweep Panorama On-the-Spot Contest,” which was held at Fort Santiago in Intramuros, Manila. Continue reading

John Lloyd brings Magic on and off-screen

Now airing on your favorite television stations, the sequel to Jack ‘n’Jill Magic and John Lloyd Cruz team up. Working his own magic on viewers with every line that he delivers, John Lloyd is once again the choice of Universal Robina Corporation (URC), as the endorser of Jack ‘n’ Jill Magic. Continue reading

Sarah Geronimo is the new face of AJI-GINISA


AJI-GINISA, the country’s first flavor seasoning mix, celebrates its 20th year with a new celebrity endorser, Popstar Princess Sarah Geronimo.

The singer-actress was chosen to endorse AJI-GINISA because her personality perfectly suits the product’s image.  “Sarah is one of the best in the Philippine entertainment industry not only as a singer but as a multi-talent, just like AJI-GINISA, which is the best seasoning mix. At the same time, we want to give our brand the same kind of friendliness and approachability that Sarah has,” explains Takashi Sakurai, Sales, Marketing and Public Relations Director of Ajinomoto Philippines Corporation (APC). Continue reading

Highlands Corned Beef Introduces Exceptional Talents

Highlands Corned Beef is the very first corned beef in the market that’s made with Angus Beef which came from premium breed of cattle of native countries of Aberdeen-shire and Angus in Scotland. That’s why it offers high quality, tender meat and rich beef taste. You can now enjoy the premium taste of Angus beef through Highlands Corned Beef at only 41.50Php per 180g. They also have in 100g, 150g and 260g quantity. Continue reading

Isabella Daza is the Latest Endorser for Sophie Paris

The search for the perfect woman to represent SOPHIE Paris Philippines is finally over as Sophie officially introduces the new face of Sophie Paris Philippines. Continue reading